SaaS
An in-product AI copilot that boosted activation
We embedded an LLM copilot into a B2B SaaS product to guide new users through setup and surface the right features at the right time.
- +22%
- Activation
- -40%
- Support tickets
- 4.7/5
- User rating
The challenge
What needed solving
New users struggled to reach their first 'aha' moment, hurting activation and retention.
What we did
Our solution
- Designed an in-app copilot grounded on the product's docs and the user's current context.
- Added guardrails, tracing and evaluation so responses stayed accurate and on-brand.
- Instrumented the copilot to measure its impact on activation and retention.
Stack
Next.jsTypeScriptLLM agentsVercel
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