Retail
Headless re-platform hit 98 Lighthouse and lifted conversion
A move to a modern headless commerce stack made the storefront blazing fast on every device — and the speed paid off directly in conversion.
- +34%
- Conversion rate
- 98
- Lighthouse score
- 0
- SEO regression
The challenge
What needed solving
A dated, slow storefront was losing mobile shoppers and rankings. Page loads were sluggish and every change required a developer.
What we did
Our solution
- Re-platformed to a headless architecture with static generation and edge delivery.
- Rebuilt the storefront against a strict performance budget — optimized images, minimal JS, no layout shift.
- Migrated existing URLs with 301 redirects to preserve hard-won SEO equity.
Stack
Next.jsHeadless CMSCloudflareStripe
The new storefront is the fastest we've ever had — and conversion jumped the week we launched.
Want results like these?
Tell us what you’re building — we’ll help you ship it.